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Many commercials over the years have employed the well-known phrase “the gift that keeps on giving ,” using it to sell gifts for Mother’s and Father’s Days and for subscriptions to Sports Illustrated and assorted gift-of-the-month clubs. The first trademarked use for its commercial purposes goes to. The well-known phrase “the gift that keeps on giving ” has been used in many commercials since the early 20th century. It’s a snappy line that has been used to sell gifts for holidays such as Christmas, Father’s Day and Mother’s Day. The idiom “the gift that keeps on giving " suggests something that persistently provides happiness, pleasure, or benefits long after it has been given or initiated. Let’s keep on giving Compassion can be a powerful gift. After all, loving actions speak louder than words—or wars. It’s not only each breath we breathe—but the hands we hold and lives we touch or inspire that stand as proof of God’s faithfulness. In 1996, when what were popularly described as the “abuse of power” segments of the White House tapes saw release, he started to speak, in his wry and wary way, of “Nixon, the gift that keeps on giving .”. It can be used to refer to something that is given as a gift, but continues to be useful well beyond that point in time, or perhaps has unexpected benefits. The idiom “gift that keeps on giving ” is a popular expression used to describe a present or situation that continues to provide benefits long after it was given or received. Instead, God said, “I will give you salvation if you will receive the gift.” The gift is His presence. I walked through the Nazi concentration camp of Dachau, and reflected on an account I had read in the book by Corrie Ten Boom entitled “Christmas Remembered.” It was her memory of her experience in such a Nazi hell hole. Encouraging words are a gift that can change someone’s world. It’s the gift that keeps on giving long after the words have been spoken.